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SALES SOLUTIONS
The following excerpt is from our QuickStart
Operating Procedure® OP-64, “Selling
Value (as Opposed to Selling Price)”. OP-64
is a 14 page summary of the best techniques available to
salespeople to help them stimulate customer perception that
your value as a supplier goes a lot further than low prices.
Here’s an excerpt:
“…your company should not be interested
in providing the cheapest products and services, only the
best Value. In the long term, focusing on Price-only thinking
leads to dissatisfied customers because we cannot provide
the very finest Quality of product and workmanship at the
very lowest Price possible; to do both is an impossibility
for any company.
Defining Value
Value relates to the total buying experience that a customer
has with your company. For the customer, total buying experience
has a number of facets:
1. How easy is it for customers to identify the products
they need from the information you provide?
2. How easy is it for customers to place orders and can
they do it in a number of optional ways such as telephone,
fax, internet or U.S Mail?
3. Do they have to remind you of their “special”
price each time they place an order or has it been “locked
into” your system?
4. Do they need to ask how long it will be until they receive
the product or the service or have you pre-conditioned them
with a 95% on-time service record? Do you issue advisories
on the other 5%?
5. Do your sales people follow up on a customer’s
first purchase, confirming the product/service was received
in good order, was what they ordered and was what they needed?
6. Do your Order, Shipping and Invoice accuracy reach 98%?
7. If there is a product or service complaint does the
company handle it promptly, immediately replace the offending
item and assure continuity of service by getting a replacement
order?
8. Does “Your Company” believe its reputation
rests on every product sold and every service performed?
9. Do your customers remain satisfied with the order long
after the money is collected?
Quality and Value are determined by the perception
of the customer. It is not enough that you think the quality
of an item is good or the price is fair, or you have professional
statements saying the quality and price are good. What counts
is the Customer’s perception of the quality and price
of the product or service. This is where the Salesperson
comes in.
It is the job of the salesperson to convince the
customer the product you sell is the quality level he/she
desires and your price is the best “Value”.
You must always meet or exceed your customer’s expectations.”.…(END
EXCERPT)
This Guide goes on to identify the 20 factors that surveys
have shown to be more important than price across many and
varied industries. It also gives a series of value-creating
tips for salespersons when interfacing with customers and
summarizes key points for negotiating and closing the value-based
sale. OP-64 can be used as an appropriate format
for sales training sessions and refresher courses.
In addition to OP-64, there are 8 other operating
procedures and 3 additional support systems in the Sales
Solutions discipline that cover topics including Market
Planning, Sales Incentives, Forecasting & Tracking,
First Customer Interview, B2B Telemarketing Techniques,
Handling Customer Complaints, Pro-Active Referrals and others.
These Guides, if combined as a package (Mentorship), can
provide a broad array of useful, profit-building sales tools
for your business.
BACK TO SALES SOLUTIONS PAGE
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PEOPLE SOLUTIONS
This excerpt is from our QuickStart Operating
Procedure® OP-28, “Employee Handbook – Basic
Policy Builder”. OP-28 is a 6 page Guide
that comes with a separate, 30-page editable, Microsoft
Word®, Employee Handbook Template (System S-2). S-2
covers over 50 topics related to standard employee policies
and practices. The Guide suggests general policies on the
topics covered. It also recommends how to present it the
Handbook to employees as well as how to publish it inexpensively.
Here’s an excerpt from the Template (Section I covers
Mission, Creed and Equal Opportunity Statements):
“S E C T I O N I I
J o b P e r f o r m a n c e E x p e c t a t i o n
s
Y O U R R E L A T I O N S H I P W I T H
C U S T O M E R S A N D C O - W O R K E R S
Your Company, Inc. operates on the basis that every
individual deserves to be treated with respect, courtesy,
tact, and consideration. Therefore we expect you to
treat the customers and fellow employees accordingly.
You should be aware of and sensitive to any behaviors
that are offensive to others. If you observe, or are
the object of such unprofessional conduct, you are
responsible to report it to the President.
D E F I N I T I O N O F E M P L O Y M E N T
Your Company, Inc. will maintain definitions of
employment consistent with the Ohio State Labor Department,
and will classify employees according to the following
definitions:
1. FULL-TIME - employment involving at least 35 hours
work per week, 52 weeks a year, after a designated
probationary period of ninety (90) days.
2. PART-TIME - employment less that 8 hours a day,
or less than 35 hours per week.
3. TEMPORARY - includes all employees during the
first ninety days of employment, or in a position
or job established for a specific period of time,
such as student employment, seasonal employment, etc.
P R O B A T I O N A R Y P E R I O D
Employees are hired for a probationary period. During
this time, ninety (90) days, Your Company, Inc. decides
whether or not an employment relationship should be
established with new employees. In addition:
1. The new hire decides whether he or she is ready
and able to make the necessary commitment to our organization.
2. The supervisor decides whether the employee's
skills, productivity, quality of work, attendance,
and personal conduct meet our requirements.
A provisional evaluation of the Probationary Employee
will occur at the end of the first week of employment.
At the end of ninety (90) days, a final evaluation
of performance will occur, ending the Probationary
status.
None of the above is intended to be construed as
an Employment Contract. Ohio is an "employment-at-will"
state, thus, management reserves the right to terminate
any employee at any time with or without cause, and
the employee may stop their employment at any time.
W O R K S C H E D U L E
Work schedules are established in order to ensure
that the company will have the proper number of employees
in each necessary job classification to handle the
anticipated work load at a given time. Schedules are
carefully worked out by either the Sales Manager,
the Production Manager or the Office Manager and must
be adhered to by all employees. Tardiness causes serious
problems in maintaining schedules. Frequent tardiness
is grounds for dismissal, and is covered under "DISCIPLINARY
PROCEDURES".
W O R K W E E K
The regular working schedule for all hourly employees
shall consist of standard hours and days of the week
for office, production and sales employees as determined
by the Office Manager, Production Manager and Sales
Manager.
Regular Business Office hours are Monday through
Friday, 7:30 a.m. to 5:00 p.m. Regular Store hours
are Monday through Friday, 7:30 a.m. to 6:00 p.m.
and Saturday 8:00 a.m. to 5:00 p.m.*
* Note: The Company recently changed its hours to
open at 7:30 a.m. rather than 8:00 a.m. on a trial
basis. Winter hours may be altered from the above
schedule.
The hours and the days of the week to be worked
are determined by the Office Manager, Production Manager
or Sales Manager. Employees must check with their
Supervisor for the specific schedule. No one is allowed
to work alone in the building with machinery, loading
or unloading trucks, and any other situation that
might be hazardous when working alone or due to company
or OSHA safety regulations.
M E A L / B R E A K P E R I O D S
All employees are required by law to have a one-half
(1/2) hour meal break per five hours of continuous
work in any one day. It is the policy of (Your Company),
Inc. to permit an employee to choose either a one-half
(1/2) hour or one (1) hour meal break. Meal breaks
are scheduled by the Department Manager. The meal
period shall be unpaid and the employees will eat
without performing work. Employees may leave the building
and property during this period.
N O T I C E P O L I C Y
It is the intention of Your Company, Inc. to keep
its employees informed as to general company policies,
procedures, and other pertinent information by
posting notices on a bulletin board located in either
the main office or in the Break Room on the second
floor. Non-business notices may be posted only with
the prior written approval of the President.
S E C T I O N I I I
P o l i c i e s a n d P r o c e d u r e s
P R E - E M P L O Y M E N T P O L I C I E S
All persons seeking employment must first fill out
a company application. This will be reviewed with
previous references and employment dates checked.
Your Company, Inc. will verify statements concerning
proficiency in a stated area, or test for basic skills
that are critical for the successful performance of
their job Applicants must furnish a copy of his/her
drivers license if they are assigned to drive a Company
vehicle or reimbursed for driving a personal vehicle
on company business.
P A Y R O L L
Prior to placement on the payroll, each employee
must complete a W-4 form,
XX(Your State)-W4 form, and an I-9 form as required
by the government. Each pay check will include your
wages for the indicated pay period minus the following
deductions:
1. Federal/State Income Tax - deducted at specified
rates determined by your entry level and the exemptions
to which you are entitled.
2. Social Security Tax - deductions are made each
month in order to provide an allowance for you when
you reach retirement.
3. Medicare Tax - Deducted at a specified rate.
4. Other deductions that are authorized by you and
accepted by the company, including insurance, donations,
etc.”
.…(END EXCERPT) |
This Guide encompasses a total of six sections covering
57 topics.
As you can see, OP-28 has been designed to be a “plug-in”
system. You can edit it to customize the information to
your particular circumstances or State requirements and
implement it as a management tool within a matter of hours
or even minutes.
In addition to OP-28, there are 12 other management guides
and 3 additional support systems in the People Solutions
section that cover topics including Disciplining, New Employee
Interviewing, Incentive Plans, Performance Evaluation, Job
Descriptions, Confidentiality Agreements, Delegating Authority,
Functional Organization, Basic Reporting, Training, Policies
and Procedures Manual and others. These Guides and Systems,
if combined as a package (Mentorship), can provide a broad,
comprehensive set of organizational development tools to
help you put structure into your company.
BACK TO PEOPLE SOLUTIONS
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PROFIT SOLUTIONS
This excerpt is from our QuickStart Operating
Procedure® OP-45, “Pricing Methods for Bottom
Line Profit”. OP-45 is a 14 page Guide
that comes with a separate, editable Microsoft Excel®,
Pricing Method Calculator (System S-8). S-8 is designed
to automate pricing based on four fundamental components
determining a profitable price that relates directly to
your overall business profit goal. The Guide covers teaches
basic pricing concepts and gives a step by step procedure
for working with the Excel® system. Here’s an
excerpt from the Guide:
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“There are a couple of important points about
the above. Firstly, we need to track Labor Burden
and periodically recalculate the Overhead Factor (usually
quarterly from our income statement). For a review
of tracking overhead, please see the Institute’s
QuickStart Operating Procedure®
OP-48, “How to Measure, Track and Control
Overhead”.
Secondly, using this technique, we need to add an
appropriate profit to the break-even cost to arrive
at selling price. To determine a selling price for
a given net profit margin, we use the following principle:
Net
Margin Desired |
Divide
Break-Even Cost by |
10% |
.90 |
15% |
.85 |
20% |
.80 |
25% |
.75 |
In other words, we always divide by one minus the
margin expressed as a decimal (it’s not important
to know why this works, just that it does. Take the
Allied example:
| Break-Even Cost: |
$11,628 |
| Price at 15% Desired Margin |
$13,680 (11,628/.85) |
| Net Profit (Price – BE) |
$2,052 |
| Net Profit Margin 15% |
(2,052/13680) v |
Note that the profit determined in this way is NOT
marked up from costs. In the example, our markup is
$2,052/$11,628 = 18%. Markup will always be greater
than Margin, but we always
manage to margin because this matches our budget
and our profit goal for company. Markup, on the other
hand, has only a coincidental relationship to budget
or profitability.
We set our profit goals in the strategic Business
Plan (see ISBM’s QuickStart
Operating Procedure® OP-9, “How
to Write a Business Plan”) and more particularly
in the Budget (see ISBM’s QuickStart
Operating Procedure® OP-42, “My
Profit Plan This Year (The Budget). Now we have
a pricing tool that we can manage to that directly
relates to the planned profitability in the Budget.
If we accept business below the goal budgeted profitability,
we need to offset it with an equal amount of business
at an equally higher profitability.
Balderdash, you say! Price is set by the market.
Sometimes yes, sometimes no! These things are certain
about small and emerging businesses:
1. Many small businesses undervalue what they do
and are timid when pricing. We must fully charge for
the value we provide.
2. Most customers of small businesses don’t
buy a product. They buy a product/service/convenience
package. Are we giving enough weight to the service
and convenience we provide? Conversely, how can we
improve the total service offering to add value to
the sale?
3. The tools above allow you to check the products
or services by product, product group, customer, market
or any other grouping of sales. If we find losers,
what are we going to do about it?
The job of management is to achieve reasonable profit
levels according to pre-determined goals and objectives.
If we cannot do this, we need to change something.
Increase the price, cut the cost, add value, change
the product, change the marketing approach, find new
products or find new markets. If we can’t do
these things and achieve decent profitability, then
get out of the product or even the business and find
something else to do.
Pricing Method Calculator
An Microsoft Excel®-based workbook has been developed
to permit quick and easier determination of pricing
exercises. A workbook is included with this Operating
Procedure and is called ISBM’s System 8. Please
open the system and refer to it while reading below
or make a printout for reference. You can easily modify
System 8 to customize it to your business.
The system is used in the following manner (sample
data was extracted from a custom window fabricator
and installer, anonymously labeled “Ikansea
Cleerly Glaziers, Inc.; all lines are numbered in
the margin to the left):
• Lines 1&2. General Data about the Job
# (Quote #), contractor (customer) and location is
entered at the top. As with all ISBM Systems, only
the fields highlighted in GREEN are input fields;
all others are calculated and should not be overwritten.
• Lines 4&5. Also entered at the top are
the current values for Overhead Factor (35%) and Direct
Labor Burden. In Ikansea’s case, they both fabricate
and install glazing and they have determined Labor
Burden rates for both the Installation (41%) and Fabrication
(33%) departments.
• The estimates for various materials pertinent
to a glazier’s business are entered into Lines
10-22. A second column labeled “Other”
provides for miscellaneous materials cost associated
with each item if pertinent.
Note: Some businesses may require more than 13 lines
to list their materials. In that case, add a second
worksheet to list all the items, quantities, unit
costs and extensions and have the Pricer sheet “read”
the totals from the second sheet (if you are not sure
how to do this, ask someone who knows Excel® better
or pick up an instructional book such as the very
popular “Excel® for Dummies”).
• Lines 25&26. Estimates of the number
of hours to fabricate the job and to install it are
entered here along with the labor rates for the plant
and installation crew. You can enter the average rate
or, if you know the precise people who will make or
install the product, you could “assign”
specific rates related to them. Note that these are
the gross wage rates. The burden is handled separately.
Note also that a figure for subcontractor labor was
entered here ($500).
System 8 extends the labor cost data, applies the
appropriate burden and reports the total cost of fabrication
and installation in the far right summary column.
• The last section for input data is Lines
28-33 where miscellaneous direct job costs such as
scaffolding, cranes etc. are added.”
…(END EXCERPT) |
OP-45 will show you how to calculate pricing based
on bottom line profitability goals. It will allow you to
calculate probable profit for new business or new products
or to calculate actual bottom-line profit of existing products
or business. The company example used for the automated
system, S-8, is a construction firm but the concepts used
in both OP-45 and S-8 are easily adaptable to other
businesses.
In addition to OP-45, there are 12 other operating
procedures and 7 additional support systems in the Profit
Solutions discipline that cover topics including Break-Even
Analysis, Easy Budgeting, Labor Cost Tracking, Credit Management,
Overhead Control, Cash Management, Inventory Control and
Automated Accounting (QuickBooks). These Guides and Systems,
if combined as a package (Mentorship), can provide a very
powerful financial control system for your business.
BACK
TO PROFIT SOLUTIONS PAGE
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PLANNING
SOLUTIONS
We use “Planning” here as a synonym for General
Management or Strategic Planning. This excerpt is from our
QuickStart Operating Procedure®
OP-8, “How to Value Your Business for Sale”.
OP-8 is a 7 page Guide that comes with a separate,
editable Microsoft Excel®, Business Value Estimator
(System S-11). OP-8 and S-11 do not provide an official
estimate of the value of a business; only an official appraiser
can provide that. Ultimately, only an executed sales contract
can confirm even the official estimate. What OP-8
and S-11 do provide the user with, however, is a starting
point for value based on traditional valuation concepts.
Here’s an excerpt from the Guide:
“Elements in the Value of a Business
The components that go into the value of a business
are:
1. The net or market value of hard assets (facilities,
equipment, inventories etc.).
2. The present value of any licenses, agreements
or contracts that the company currently enjoys that
will continue in then future.
3. A value placed on “excess” earnings
of the company that accounts for the profitability
of the company, its position in the industry and the
underlying value of the industry it’s in.
System-11 Business Valuator
Supplied with this guide is ISBM’s System 11
Business Valuator. You should open the file for reference
or print out a copy when reviewing the procedure below.
This is a Microsoft Excel®-based spreadsheet,
each line of which has been numbered and referred
to below.
The information given in the System as received refers
to a fictitious company called “Outtasite Distributors”.
To use the system for your own business, replace only
the data in the yellow cells with your own –
all the remaining cells are calculated by the system.
So as not to lose the formulas, it is best to add
your company name at the top of the form, zero out
the yellow fields and save it as something like “Valuator-Master”.
The form can then be used to generate different examples
and saved under the particular example names, retaining
the Master for future use.
Procedure for Determining Value
Step 1 - Company Revenue, Adjustments and Stabilized
Earnings
Line 1 Replace with your company name (cell G1)
Line 3 If you would like to tag the example, replace
“Business Value Estimator” with your example
description.
Line 9 Enter the date that represents the Period
of the data you will be using for the estimate. Normally
this would be your last annual statement data or a
statement generated from the last twelve contiguous
months of operations. If you use a quarter or half-year
statement remember the final value will need to be
adjusted (multiplied by four or two, respectively)
at the end of the exercise.
Line 10 Enter the Sales or Revenue for the Period.
(Don’t be concerned about the “Negative”
and “Positive” adjustment or “Stabilized
Income” columns; this data is supplied by the
system.
Line 11 Enter the Cost of Goods Sold. If you’re
not certain what this is, you may want to refer to
the Institute’s QuickStart
Operating Procedure® OP-43, “Organizing
Financial Statements for Profit”.
System 11 calculates the Gross Profit dollars and
Gross Profit % to Sales automatically.
Line 14 All other expenses on your Income Statement
are considered fixed or overhead and the total of
these expenses are entered here.
Line 15 The amount paid in salaries to Owners is
entered here. This is considered a negative adjustment
to overhead cost as selling the business would eliminate
the owners’ salaries.
Line 16 Provision is made here for increasing cost
due to hiring a manager to replace the owner. In the
example used, the Owner’s salary and manager’s
salary were offset. If another business were to buy
the company and the owner not replaced, the offset
would not be used and the value of earnings and the
business would be higher (this is a small version
of what merger and acquisition specialists call “synergy”
or consolidation efficiency).
.…(END EXCERPT) |
OP-8 and S-11 will lead you through the process,
step by step, of establishing an estimated value for your
business. Highly technical terms are not employed and all
the data you’ll need is provided by your latest financial
statements. The only other input necessary involves your
guesstimating the trends in your industry or market in terms
of risk and potential growth, knowledge you are already
very likely to have in the back of your head.
In addition to OP-8, there are 8 other operating
procedures in the Planning Solutions discipline that cover
topics including Keys to Building a Profitable Business,
Effective Meetings, Succession Planning and Exit Strategies,
Forming and Using a Board of Advisors, Preparing a Bank
Package for Financing, Selecting Small Business Software,
Setting Long-Term Goals and Objectives, Writing a Business
Plan, Growing from Entrepreneur to Manager and others. These
Guides, if combined as a package (Mentorship), can provide
a strong core of management expertise to the owner of a
small business.
BACK
TO PROFIT SOLUTIONS PAGE
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You can see from the four examples given
above that QuickStart Operating Procedures®
are thorough but concise, fundamental but pertinent, easily
used and easily adaptable.
Please don’t forget that the best way
to employ QuickStart Operating Procedures®
is through the Institute's QuickStart Coaching Program. To review ISBM's Coaching Program go here: COACHING.
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