Online Help For
Your Business

"Real Management Guidance for Smart Business"


 


mentorships, small business help, consulting, guidance, teleconference,  guides, systems, procedures, mentoring, expertise sales solutions, marketing, forecasting, tracking, telemarketing,  referrals, techniques profit solutions, cash flow management, pricing methods, inventory and stock levels, overhead, credit, receivables, accounting, projections planning solutions, goals, meetings, business planning,  financing , management control people solutions managing people and employees, incentives and compensation about the institute for small business management, owners, consultant, explanation, business guidance, mission statement home people solutions sales solutions profit solutions planning solutions memberships about isbminc.com home

Excerpts from Actual QuickStart Operating Procedures®


QuickStart Operating Procedures® are clear, concise, easy-to-understand management tools that can put powerful structure into your business quickly!

QuickStart Operating Procedures® focus on specific topics related to any one of four basic, small business areas of concern or “disciplines” (Sales, People, Profit or Planning). The Institute offers 45 guides ranging in length from 8 to 37 pages, with most being from 10 to 15 pages of medium-size print for easy reading. Some of these Guides (15) include a separate MS Word Template or MS Excel Spreadsheet that can be easily edited or customized to fit your business.

We call them “QuickStart” because they focus on only the critical points of common small business problems and give you simple, effective, quick solutions. The concepts are concise, the techniques specific. For example, if you wanted to learn the art of pricing, one of our Guides (OP-45), will teach you the four components that make up a selling price and that, if followed, will assure you make money on the bottom line. This technique can be applied to a product, a product line or a market and can also be used for tracking salespeople, departments or multiple locations.

Below you will find actual excerpts from four different QuickStart Operating Procedures®, one in each discipline (Sales, People, Profit, Planning). These excerpts will give you a good feeling for what is contained in these guides and how they can be easily implemented in your business to improve bottom line performance.

Sales Solutions | People Solutions | Profit Solutions | Planning Solutions


SALES SOLUTIONS

The following excerpt is from our QuickStart Operating Procedure® OP-64, “Selling Value (as Opposed to Selling Price)”. OP-64 is a 14 page summary of the best techniques available to salespeople to help them stimulate customer perception that your value as a supplier goes a lot further than low prices. Here’s an excerpt:

“…your company should not be interested in providing the cheapest products and services, only the best Value. In the long term, focusing on Price-only thinking leads to dissatisfied customers because we cannot provide the very finest Quality of product and workmanship at the very lowest Price possible; to do both is an impossibility for any company.

Defining Value

Value relates to the total buying experience that a customer has with your company. For the customer, total buying experience has a number of facets:

1. How easy is it for customers to identify the products they need from the information you provide?

2. How easy is it for customers to place orders and can they do it in a number of optional ways such as telephone, fax, internet or U.S Mail?

3. Do they have to remind you of their “special” price each time they place an order or has it been “locked into” your system?

4. Do they need to ask how long it will be until they receive the product or the service or have you pre-conditioned them with a 95% on-time service record? Do you issue advisories on the other 5%?

5. Do your sales people follow up on a customer’s first purchase, confirming the product/service was received in good order, was what they ordered and was what they needed?

6. Do your Order, Shipping and Invoice accuracy reach 98%?

7. If there is a product or service complaint does the company handle it promptly, immediately replace the offending item and assure continuity of service by getting a replacement order?

8. Does “Your Company” believe its reputation rests on every product sold and every service performed?

9. Do your customers remain satisfied with the order long after the money is collected?

Quality and Value are determined by the perception of the customer. It is not enough that you think the quality of an item is good or the price is fair, or you have professional statements saying the quality and price are good. What counts is the Customer’s perception of the quality and price of the product or service. This is where the Salesperson comes in.

It is the job of the salesperson to convince the customer the product you sell is the quality level he/she desires and your price is the best “Value”. You must always meet or exceed your customer’s expectations.”.…(END EXCERPT)

This Guide goes on to identify the 20 factors that surveys have shown to be more important than price across many and varied industries. It also gives a series of value-creating tips for salespersons when interfacing with customers and summarizes key points for negotiating and closing the value-based sale. OP-64 can be used as an appropriate format for sales training sessions and refresher courses.

In addition to OP-64, there are 8 other operating procedures and 3 additional support systems in the Sales Solutions discipline that cover topics including Market Planning, Sales Incentives, Forecasting & Tracking, First Customer Interview, B2B Telemarketing Techniques, Handling Customer Complaints, Pro-Active Referrals and others. These Guides, if combined as a package (Mentorship), can provide a broad array of useful, profit-building sales tools for your business.


BACK TO SALES SOLUTIONS PAGE

§ § §

PEOPLE SOLUTIONS

This excerpt is from our QuickStart Operating Procedure® OP-28, “Employee Handbook – Basic Policy Builder”. OP-28 is a 6 page Guide that comes with a separate, 30-page editable, Microsoft Word®, Employee Handbook Template (System S-2). S-2 covers over 50 topics related to standard employee policies and practices. The Guide suggests general policies on the topics covered. It also recommends how to present it the Handbook to employees as well as how to publish it inexpensively.

Here’s an excerpt from the Template (Section I covers Mission, Creed and Equal Opportunity Statements):

“S E C T I O N I I

J o b P e r f o r m a n c e E x p e c t a t i o n s


Y O U R R E L A T I O N S H I P W I T H
C U S T O M E R S A N D C O - W O R K E R S

Your Company, Inc. operates on the basis that every individual deserves to be treated with respect, courtesy, tact, and consideration. Therefore we expect you to treat the customers and fellow employees accordingly. You should be aware of and sensitive to any behaviors that are offensive to others. If you observe, or are the object of such unprofessional conduct, you are responsible to report it to the President.

D E F I N I T I O N O F E M P L O Y M E N T

Your Company, Inc. will maintain definitions of employment consistent with the Ohio State Labor Department, and will classify employees according to the following definitions:

1. FULL-TIME - employment involving at least 35 hours work per week, 52 weeks a year, after a designated probationary period of ninety (90) days.

2. PART-TIME - employment less that 8 hours a day, or less than 35 hours per week.

3. TEMPORARY - includes all employees during the first ninety days of employment, or in a position or job established for a specific period of time, such as student employment, seasonal employment, etc.

P R O B A T I O N A R Y P E R I O D

Employees are hired for a probationary period. During this time, ninety (90) days, Your Company, Inc. decides whether or not an employment relationship should be established with new employees. In addition:

1. The new hire decides whether he or she is ready and able to make the necessary commitment to our organization.

2. The supervisor decides whether the employee's skills, productivity, quality of work, attendance, and personal conduct meet our requirements.

A provisional evaluation of the Probationary Employee will occur at the end of the first week of employment. At the end of ninety (90) days, a final evaluation of performance will occur, ending the Probationary status.

None of the above is intended to be construed as an Employment Contract. Ohio is an "employment-at-will" state, thus, management reserves the right to terminate any employee at any time with or without cause, and the employee may stop their employment at any time.

W O R K S C H E D U L E

Work schedules are established in order to ensure that the company will have the proper number of employees in each necessary job classification to handle the anticipated work load at a given time. Schedules are carefully worked out by either the Sales Manager, the Production Manager or the Office Manager and must be adhered to by all employees. Tardiness causes serious problems in maintaining schedules. Frequent tardiness is grounds for dismissal, and is covered under "DISCIPLINARY PROCEDURES".

W O R K W E E K

The regular working schedule for all hourly employees shall consist of standard hours and days of the week for office, production and sales employees as determined by the Office Manager, Production Manager and Sales Manager.

Regular Business Office hours are Monday through Friday, 7:30 a.m. to 5:00 p.m. Regular Store hours are Monday through Friday, 7:30 a.m. to 6:00 p.m. and Saturday 8:00 a.m. to 5:00 p.m.*

* Note: The Company recently changed its hours to open at 7:30 a.m. rather than 8:00 a.m. on a trial basis. Winter hours may be altered from the above schedule.

The hours and the days of the week to be worked are determined by the Office Manager, Production Manager or Sales Manager. Employees must check with their Supervisor for the specific schedule. No one is allowed to work alone in the building with machinery, loading or unloading trucks, and any other situation that might be hazardous when working alone or due to company or OSHA safety regulations.

M E A L / B R E A K P E R I O D S

All employees are required by law to have a one-half (1/2) hour meal break per five hours of continuous work in any one day. It is the policy of (Your Company), Inc. to permit an employee to choose either a one-half (1/2) hour or one (1) hour meal break. Meal breaks are scheduled by the Department Manager. The meal period shall be unpaid and the employees will eat without performing work. Employees may leave the building and property during this period.

N O T I C E P O L I C Y

It is the intention of Your Company, Inc. to keep its employees informed as to general company policies, procedures, and other pertinent information by
posting notices on a bulletin board located in either the main office or in the Break Room on the second floor. Non-business notices may be posted only with the prior written approval of the President.

S E C T I O N I I I

P o l i c i e s a n d P r o c e d u r e s


P R E - E M P L O Y M E N T P O L I C I E S

All persons seeking employment must first fill out a company application. This will be reviewed with previous references and employment dates checked. Your Company, Inc. will verify statements concerning proficiency in a stated area, or test for basic skills that are critical for the successful performance of their job Applicants must furnish a copy of his/her drivers license if they are assigned to drive a Company vehicle or reimbursed for driving a personal vehicle on company business.

P A Y R O L L

Prior to placement on the payroll, each employee must complete a W-4 form,
XX(Your State)-W4 form, and an I-9 form as required by the government. Each pay check will include your wages for the indicated pay period minus the following deductions:

1. Federal/State Income Tax - deducted at specified rates determined by your entry level and the exemptions to which you are entitled.

2. Social Security Tax - deductions are made each month in order to provide an allowance for you when you reach retirement.

3. Medicare Tax - Deducted at a specified rate.

4. Other deductions that are authorized by you and accepted by the company, including insurance, donations, etc.”

.…(END EXCERPT)

This Guide encompasses a total of six sections covering 57 topics.

As you can see, OP-28 has been designed to be a “plug-in” system. You can edit it to customize the information to your particular circumstances or State requirements and implement it as a management tool within a matter of hours or even minutes.

In addition to OP-28, there are 12 other management guides and 3 additional support systems in the People Solutions section that cover topics including Disciplining, New Employee Interviewing, Incentive Plans, Performance Evaluation, Job Descriptions, Confidentiality Agreements, Delegating Authority, Functional Organization, Basic Reporting, Training, Policies and Procedures Manual and others. These Guides and Systems, if combined as a package (Mentorship), can provide a broad, comprehensive set of organizational development tools to help you put structure into your company.


BACK TO PEOPLE SOLUTIONS PAGE

§ § §

PROFIT SOLUTIONS

This excerpt is from our QuickStart Operating Procedure® OP-45, “Pricing Methods for Bottom Line Profit”. OP-45 is a 14 page Guide that comes with a separate, editable Microsoft Excel®, Pricing Method Calculator (System S-8). S-8 is designed to automate pricing based on four fundamental components determining a profitable price that relates directly to your overall business profit goal. The Guide covers teaches basic pricing concepts and gives a step by step procedure for working with the Excel® system. Here’s an excerpt from the Guide:

“There are a couple of important points about the above. Firstly, we need to track Labor Burden and periodically recalculate the Overhead Factor (usually quarterly from our income statement). For a review of tracking overhead, please see the Institute’s QuickStart Operating Procedure® OP-48, “How to Measure, Track and Control Overhead”.

Secondly, using this technique, we need to add an appropriate profit to the break-even cost to arrive at selling price. To determine a selling price for a given net profit margin, we use the following principle:

Net Margin Desired
Divide Break-Even Cost by
10%
.90
15%
.85
20%
.80
25%
.75

In other words, we always divide by one minus the margin expressed as a decimal (it’s not important to know why this works, just that it does. Take the Allied example:

Break-Even Cost: $11,628
Price at 15% Desired Margin $13,680 (11,628/.85)
Net Profit (Price – BE) $2,052
Net Profit Margin 15% (2,052/13680) v

Note that the profit determined in this way is NOT marked up from costs. In the example, our markup is $2,052/$11,628 = 18%. Markup will always be greater than Margin, but we always manage to margin because this matches our budget and our profit goal for company. Markup, on the other hand, has only a coincidental relationship to budget or profitability.

We set our profit goals in the strategic Business Plan (see ISBM’s QuickStart Operating Procedure® OP-9, “How to Write a Business Plan”) and more particularly in the Budget (see ISBM’s QuickStart Operating Procedure® OP-42, “My Profit Plan This Year (The Budget). Now we have a pricing tool that we can manage to that directly relates to the planned profitability in the Budget. If we accept business below the goal budgeted profitability, we need to offset it with an equal amount of business at an equally higher profitability.

Balderdash, you say! Price is set by the market.

Sometimes yes, sometimes no! These things are certain about small and emerging businesses:

1. Many small businesses undervalue what they do and are timid when pricing. We must fully charge for the value we provide.

2. Most customers of small businesses don’t buy a product. They buy a product/service/convenience package. Are we giving enough weight to the service and convenience we provide? Conversely, how can we improve the total service offering to add value to the sale?

3. The tools above allow you to check the products or services by product, product group, customer, market or any other grouping of sales. If we find losers, what are we going to do about it?

The job of management is to achieve reasonable profit levels according to pre-determined goals and objectives. If we cannot do this, we need to change something. Increase the price, cut the cost, add value, change the product, change the marketing approach, find new products or find new markets. If we can’t do these things and achieve decent profitability, then get out of the product or even the business and find something else to do.

Pricing Method Calculator

An Microsoft Excel®-based workbook has been developed to permit quick and easier determination of pricing exercises. A workbook is included with this Operating Procedure and is called ISBM’s System 8. Please open the system and refer to it while reading below or make a printout for reference. You can easily modify System 8 to customize it to your business.

The system is used in the following manner (sample data was extracted from a custom window fabricator and installer, anonymously labeled “Ikansea Cleerly Glaziers, Inc.; all lines are numbered in the margin to the left):

• Lines 1&2. General Data about the Job # (Quote #), contractor (customer) and location is entered at the top. As with all ISBM Systems, only the fields highlighted in GREEN are input fields; all others are calculated and should not be overwritten.

• Lines 4&5. Also entered at the top are the current values for Overhead Factor (35%) and Direct Labor Burden. In Ikansea’s case, they both fabricate and install glazing and they have determined Labor Burden rates for both the Installation (41%) and Fabrication (33%) departments.

• The estimates for various materials pertinent to a glazier’s business are entered into Lines 10-22. A second column labeled “Other” provides for miscellaneous materials cost associated with each item if pertinent.

Note: Some businesses may require more than 13 lines to list their materials. In that case, add a second worksheet to list all the items, quantities, unit costs and extensions and have the Pricer sheet “read” the totals from the second sheet (if you are not sure how to do this, ask someone who knows Excel® better or pick up an instructional book such as the very popular “Excel® for Dummies”).

• Lines 25&26. Estimates of the number of hours to fabricate the job and to install it are entered here along with the labor rates for the plant and installation crew. You can enter the average rate or, if you know the precise people who will make or install the product, you could “assign” specific rates related to them. Note that these are the gross wage rates. The burden is handled separately. Note also that a figure for subcontractor labor was entered here ($500).

System 8 extends the labor cost data, applies the appropriate burden and reports the total cost of fabrication and installation in the far right summary column.

• The last section for input data is Lines 28-33 where miscellaneous direct job costs such as scaffolding, cranes etc. are added.”

…(END EXCERPT)

OP-45 will show you how to calculate pricing based on bottom line profitability goals. It will allow you to calculate probable profit for new business or new products or to calculate actual bottom-line profit of existing products or business. The company example used for the automated system, S-8, is a construction firm but the concepts used in both OP-45 and S-8 are easily adaptable to other businesses.

In addition to OP-45, there are 12 other operating procedures and 7 additional support systems in the Profit Solutions discipline that cover topics including Break-Even Analysis, Easy Budgeting, Labor Cost Tracking, Credit Management, Overhead Control, Cash Management, Inventory Control and Automated Accounting (QuickBooks). These Guides and Systems, if combined as a package (Mentorship), can provide a very powerful financial control system for your business.

BACK TO PROFIT SOLUTIONS PAGE

§ § §

PLANNING SOLUTIONS

We use “Planning” here as a synonym for General Management or Strategic Planning. This excerpt is from our QuickStart Operating Procedure® OP-8, “How to Value Your Business for Sale”. OP-8 is a 7 page Guide that comes with a separate, editable Microsoft Excel®, Business Value Estimator (System S-11). OP-8 and S-11 do not provide an official estimate of the value of a business; only an official appraiser can provide that. Ultimately, only an executed sales contract can confirm even the official estimate. What OP-8 and S-11 do provide the user with, however, is a starting point for value based on traditional valuation concepts.

Here’s an excerpt from the Guide:

“Elements in the Value of a Business

The components that go into the value of a business are:

1. The net or market value of hard assets (facilities, equipment, inventories etc.).

2. The present value of any licenses, agreements or contracts that the company currently enjoys that will continue in then future.

3. A value placed on “excess” earnings of the company that accounts for the profitability of the company, its position in the industry and the underlying value of the industry it’s in.

System-11 Business Valuator

Supplied with this guide is ISBM’s System 11 Business Valuator. You should open the file for reference or print out a copy when reviewing the procedure below. This is a Microsoft Excel®-based spreadsheet, each line of which has been numbered and referred to below.

The information given in the System as received refers to a fictitious company called “Outtasite Distributors”. To use the system for your own business, replace only the data in the yellow cells with your own – all the remaining cells are calculated by the system.

So as not to lose the formulas, it is best to add your company name at the top of the form, zero out the yellow fields and save it as something like “Valuator-Master”. The form can then be used to generate different examples and saved under the particular example names, retaining the Master for future use.

Procedure for Determining Value

Step 1 - Company Revenue, Adjustments and Stabilized Earnings


Line 1 Replace with your company name (cell G1)


Line 3 If you would like to tag the example, replace “Business Value Estimator” with your example description.

Line 9 Enter the date that represents the Period of the data you will be using for the estimate. Normally this would be your last annual statement data or a statement generated from the last twelve contiguous months of operations. If you use a quarter or half-year statement remember the final value will need to be adjusted (multiplied by four or two, respectively) at the end of the exercise.

Line 10 Enter the Sales or Revenue for the Period. (Don’t be concerned about the “Negative” and “Positive” adjustment or “Stabilized Income” columns; this data is supplied by the system.

Line 11 Enter the Cost of Goods Sold. If you’re not certain what this is, you may want to refer to the Institute’s QuickStart Operating Procedure® OP-43, “Organizing Financial Statements for Profit”.

System 11 calculates the Gross Profit dollars and Gross Profit % to Sales automatically.

Line 14 All other expenses on your Income Statement are considered fixed or overhead and the total of these expenses are entered here.

Line 15 The amount paid in salaries to Owners is entered here. This is considered a negative adjustment to overhead cost as selling the business would eliminate the owners’ salaries.

Line 16 Provision is made here for increasing cost due to hiring a manager to replace the owner. In the example used, the Owner’s salary and manager’s salary were offset. If another business were to buy the company and the owner not replaced, the offset would not be used and the value of earnings and the business would be higher (this is a small version of what merger and acquisition specialists call “synergy” or consolidation efficiency).

.…(END EXCERPT)


OP-8 and S-11 will lead you through the process, step by step, of establishing an estimated value for your business. Highly technical terms are not employed and all the data you’ll need is provided by your latest financial statements. The only other input necessary involves your guesstimating the trends in your industry or market in terms of risk and potential growth, knowledge you are already very likely to have in the back of your head.

In addition to OP-8, there are 8 other operating procedures in the Planning Solutions discipline that cover topics including Keys to Building a Profitable Business, Effective Meetings, Succession Planning and Exit Strategies, Forming and Using a Board of Advisors, Preparing a Bank Package for Financing, Selecting Small Business Software, Setting Long-Term Goals and Objectives, Writing a Business Plan, Growing from Entrepreneur to Manager and others. These Guides, if combined as a package (Mentorship), can provide a strong core of management expertise to the owner of a small business.

BACK TO PROFIT SOLUTIONS PAGE

§ § §

You can see from the four examples given above that QuickStart Operating Procedures® are thorough but concise, fundamental but pertinent, easily used and easily adaptable.

Please don’t forget that the best way to employ QuickStart Operating Procedures® is through the Institute's QuickStart Training Classes® which provide huge discounts on the operating procedures along with training on how to use them.

To review the entire list of the Institute’s QuickStart Training Classes®, please click on the “Training” tab at the top of the page.


GO TO TOP OF PAGE

§ § §

© Institute for Smart Business Management, Inc. All Rights Reserved.
3751 Almeria Avenue, Sarasota, FL 34239 • Telephone 941-330-0889
The information offered by ISBM is solely for the edification of its clients and use by them under a limited license granted by the Institute.
Classic and Innovative Procedures and Training Designed to Expand Your Sales and Profits
Email:clientsupport@isbminc.com